We are working on improving our social media profile (1) to attract passive job applicants, (2) support recruitment into difficult to fill posts and (3) to improve the numbers of workers we hire; the latter are engaged to conduct interviews with project respondents. In many ways they are the public face of our organisation.
As part of this, we are looking into anonymous feedback left on sites such as Glassdoor and Indeed. I wanted to see whether anyone has any data, experience or knowledge of whether anonymous feedback left on these sites has any impact on recruitment and the employer brand?
I was wondering how many organisations have decided to “manage” feedback left on Glassdoor and/or Indeed. If you have decided to “manage”, what do you do?
Have you noticed any changes to numbers and/or quality of applications due to managing or not managing Glassdoor or Indeed?
What are the benefits and resource implications in managing these websites?