You are only seeing open access search results, if you were a CIPD member, you could be accessing so much more.
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Welcome to the forums If you use the search facilities, you will see a fair few related questions offering lots of support and advice and a few success stories to show it can be done Hers one to start www.cipd.co.uk/.../getting-into-hr
I assume you have seen the very helpful CIPD factsheet on Employer Branding which probably answers a lot of your general questions www.cipd.co.uk/.../brand-factsheet
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