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Location - Wimbledon, South West London
Type - Permanent
Hours - 35 hours per week, happy to talk flexible working
Salary - £70,000 - £75,000 + benefits

We're the CIPD — the professional body for HR and people development. We are the voice of a worldwide community of over 160,000 members committed to championing better work and working lives. We've been setting the benchmark for excellence in people and organisation development for more than 100 years, helping members build their professional expertise and organisations build their HR and leadership capability.

There has never been a more interesting or important time to join us. We offer a friendly and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday, £125 personal development allowance and access to an award winning pension scheme.

The next few years will see the execution of the CIPD’s strategy as we extend our reach, influence and impact further into the markets we operate and new geographical markets in Europe, Asia, Middle East and Africa. We will continue to engage, serve and grow our broad global community of stakeholders including employers, governments, policy makers, volunteers, members, academic institutions, senior executive leaders in the public and corporate sectors and our partner professional bodies. As we deliver our digital learning and knowledge products at scale our customers will expand in numbers and type to include subscribers and line managers in addition to our students, members and employers. We expect to be a fully international organisation in culture, mindset, operations and operational presence, and reach by 2025. Our reach, our community and our customers is the basis on which we drive positive change in the world of work and champion better work and better working lives.

The Role

As the Marketing Strategy and Performance Lead, you will be focused on developing and leading our marketing strategies, with a strong emphasis on digital. You’ll be central to CIPD extending its reach, influence and impact. You will be working with business units to develop and embed their desired marketing-related business outcomes within the plans and finally, measure, drive and report on marketing performance.

What You'll Be Doing

  • Leading the development of CIPD's marketing strategy with the focus on digital.
  • Collaborating with the organisation and department heads to design marketing plans aligned to the strategy and their business outcomes.
  • Working closely with the Head of Marketing Services to translate strategy and business outcomes into planning and delivery.
  • Using market insight gleaned from our data, analytics and customer behaviour to help shape strategy and act as the subject matter expert in our digital marketing approach.
  • Setting and measuring ROI and monitoring marketing performance including active tracking of lead and lag measures for better forecasting.
  • Leading, coaching and developing a high performing team.

What You'll Need To Be Successful

  • Educated to degree level or equivalent experience with professional development to a senior level in marketing.
  • A recognized marketing qualification eg CIM.
  • Experience in developing and developing digital marketing strategies including cross functional and conversion optimisation strategies (through CRM, SEO, Social and Community).
  • A demonstrably successful track record of creating, delivering and evaluating integrated, digitally-led marketing plans, involving multiple internal and external stakeholders and working in a matrix structure to achieve planned outcomes.
  • Strategic digital marketing experience in professional services or similar including experience in utilising content with SEO to deliver optimal digital campaigns.
  • Significant experience across the marketing mix (digital, events, advertising, content marketing).
  • Overseeing and contributing to digital projects with multiple stakeholders.
  • Practical experience of introducing marketing innovation successfully and managing change.
  • Experience in managing large budgets and ensuring a high return on marketing investment.
  • Experience in being able to work internationally and with an international mindset across cultures, geographies and diverse customer tastes, and reflect this within marketing strategy.
  • Excellent communication and writing skills.
  • Excellent interpersonal skills and stakeholder management abilities.
  • Proven ability to lead and manage a team.

Please note, this advert is due to close on Wednesday 26 January 2022.

If this role describes you and your career aspirations, then please apply via our recruitment partner, ACS Performance.

Please contact Emma Davies or Naomi Fold on applications@acsperformance.co.uk or 01273 463854 for more information.

CIPD valuing everyone as an individual! The CIPD define diversity as valuing everyone as an individual – we value all our employees, customers and clients as people. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met. We are committed to employment practices that promote diversity and inclusion in employment regardless of age, disability, gender reassignment, sex, marriage and civil partnership status, pregnancy and maternity status, race, religion or belief.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore we would urge candidates to submit an application as soon as possible.

Location - Wimbledon (hybrid working available)
Type - Permanent
Hours - 35 hours per week (happy to talk flexible working)
Salary - £50,000 - £55,000 + benefits

We're the CIPD — the professional body for HR and people development. We are the voice of a worldwide community of over 160,000 members committed to championing better work and working lives. We've been setting the benchmark for excellence in people and organisation development for more than 100 years, helping members build their professional expertise and organisations build their HR and leadership capability.

There has never been a more interesting or important time to join us. We offer a friendly and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday, £125 personal development allowance and access to an award winning pension scheme.

The next few years will see the execution of CIPD’s strategy as we extend our reach, influence and impact further into the markets we operate and new geographical markets in Europe, Asia, Middle East and Africa. We will continue to engage, serve, and grow our broad global community of stakeholders including employers, governments, policy makers, volunteers, members, academic institutions, senior executive leaders in the public and corporate sectors and our partner professional bodies. As we deliver our digital learning and knowledge products at scale our customers will expand in number and type to include subscribers and line managers in addition to our students, members, and employers. We expect to be a fully international organisation in culture, mindset, operational presence, and reach by 2025. Our reach, our community and our customers are the basis on which we drive positive change in the world of work and champion better work and better working lives.

The Role

As the Senior Marketing Manager for B2B and Channels you will be key in connecting our customers to our purpose and driving our reach, influence, and impact. You will be responsible for owning and driving the delivery of all marketing programmes and plans that support customer acquisition, retention, and engagement. You will also be responsible for driving the CIPD’s channel marketing strategy across key markets and supporting channel partners and strategic partners to acquire and convert new customers.

What You'll Be Doing

  • Working with the marketing leadership team to define and execute marketing and sales programmes, plans and strategies.
  • Leading the way in translating marketing and sales strategies into insights to help shape the approach for the B2B and Channel marketing team.
  • Developing and delivering an overarching marketing plan for employers and channel partners that connects to the CIPD purpose.
  • Building and maintaining collaborative relationships with channel partners, strategic partners and key employers.
  • Collaborating closely with the marketing team to define and deliver a series of digital marketing programmes.
  • Leading the development of end-to-end customer journeys that support conversion, upselling and cross selling.
  • Innovating with the marketing leadership team to drive change and optimize marketing performance and ROI.
  • Leading, coaching and developing a high performing team.

What You'll Need To Be Successful

  • Educated to degree level or equivalent experience in a senior strategic marketing role.
  • A recognised marketing qualification, eg CIM, IDM etc.
  • Proven track record of delivering strategic and operational B2B and/or channel partner marketing programmes in professional services or a similar environment.
  • Significant experience and evidence in successfully driving and optimising multi-channel marketing programmes and plans for acquisition, retention, and engagement.
  • Strong evidence of successfully managing and executing lead gen, nurture campaigns and digital marketing strategies and plans (includes SEO marketing, paid search, content marketing, and social) at scale.
  • Proven ability to lead the marketing planning process and manage projects from conception to delivery.
  • Results driven – strong business and financial acumen, includes allocating large budgets, costs analysis, forecasting and evidence of driving marketing performance and ROI.
  • Evidence of managing and embedding marketing innovation and change programmes.
  • Experience in being able to work internationally and with an international mindset across cultures, geographies, and diverse customer tastes.
  • A critical thinker with excellent leadership skills, and a proven track record of being able to make management and operational decisions daily.
  • A team player with excellent planning, communication (including presentation) and influencing.
  • Knowledge of the HR and people profession.
  • Experience of working in other countries or a strong appreciation for international markets and client groups.

Please note, this advert is due to close on Wednesday 26 January 2022.

If this role describes you and your career aspirations, then please apply via our recruitment partner, ACS Performance.

Please contact Emma Davies or Naomi fold on applications@acsperformance.co.uk or 01273 463854 for any further information.

CIPD valuing everyone as an individual! The CIPD define diversity as valuing everyone as an individual – we value all our employees, customers and clients as people. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met. We are committed to employment practices that promote diversity and inclusion in employment regardless of age, disability, gender reassignment, sex, marriage and civil partnership status, pregnancy and maternity status, race, religion or belief.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore we would urge candidates to submit an application as soon as possible.


Location
- Wimbledon, South West London
Type
- Permanent
Hours
- 35 hours per week, happy to talk flexible working
Salary
- Up to £43,000 + benefits

We're the CIPD — the professional body for HR and people development. We are the voice of a worldwide community of more than 160,000 members committed to championing better work and working lives. We've been setting the benchmark for excellence in people and organisation development for more than 100 years, helping members build their professional expertise and organisations build their HR and leadership capability.

Given the many recent changes in the world of work, there has never been a more interesting and important time to join us. We offer a friendly and stimulating culture and a wide range of professional development opportunities and benefits such as 28 days’ holiday, free access to LinkedIn Learning and flexible working arrangements.

The Role

As Client Experience Manager, you will support the Employer Solutions Team to increase the reach and influence of the CIPD in building capability across sectors with the CIPD’s key national and multi-national corporate clients.

You will work as part of a small team to provide a seamless end to end client experience in delivering our high-quality products and services that have a real impact in the workplace.  The client experience manager will work closely with employer solutions manager’s and will have specific responsibility for the effectively delivery of large commercial projects for clients on an international scale.

What You'll Be Doing

  • Owning and driving the project plans for major corporate clients and ensure that tasks and project milestones are achieved on a daily and weekly basis

  • Leading the relationship management with our key clients and, serve as the communication link between clients and internal stakeholders to enable effective account management

  • Reporting and providing data on progress, achievements, forecasts, and risks, and escalating key issues

  • Conducting regular status and strategy meetings with Partners, to manage their evolving needs, proposing effective tailored learning and operational solutions, and new ways of working  

  • Progressing initial sales enquiries from key accounts efficiently, understanding client/prospect issues and needs. Ensuring first class customer experience and care at each stage of the sales development process, from initial enquiry through to post assignment satisfaction

  • Creating written proposals for existing key clients covering the complete range of CIPD products and services including their requirement, costs and timelines enabling sales

  • Delivering presentations on CIPD Products and Services to existing and potential clients/audiences

  • Monitoring sales pipeline management through use of CRM (Salesforce) database and business intelligence tools to actively track sales and account management activity

  • Working in close collaboration with Employer Solutions managers, agreeing core deliverables and responsibilities with each client engagement and facilitating regular client update meetings

What You'll Need To Be Successful

  • Proven client relationship/account management experience

  • Excellent organisation and planning skills plus a proven ability to take a lead on delivering projects

  • Experience of producing high quality customer proposals and delivering presentations to clients

  • Good verbal and written communication skills; with an eye for detail and the ability to build relationships with internal and external stakeholders

  • Strong conceptual and analytical ability to generate insights that can be applied to sales and account management activities

  • Good knowledge of working with UK organisations ranging from FTSE 100 to mid-sized, nationals and multi-nationals

  • Computer literacy is essential; Microsoft Office (especially Power Point) and spread sheets skills are a key requirement

  • Experienced in working with Salesforce or other CRM systems

Please note, this advert is due to close on Friday 28 January 2022.

If this role describes you and your career aspirations, then click APPLY.

CIPD: valuing everyone as an individual!

The CIPD define diversity as valuing everyone as an individual – we value all our employees, customers and clients as people. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.

We are committed to employment practices that promote diversity and inclusion in employment regardless of age, disability, gender reassignment, sex, marriage and civil partnership status, pregnancy and maternity status, race, religion or belief.


Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible

CIPD valuing everyone as an individual

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore we would urge candidates to submit an application as soon as possible.

Business in the Community Race at Work Charter Champion

Here at the CIPD we take race diversity seriously, which is why we are a partner of the Business in the Community Equality Campaign. We work with Business in the Community to take practical steps to tackle the barriers that ethnic minority people face in recruitment and their career progression and ensure that we are representative of British society today.

Our values

Five core values drive our work; they inform our daily interactions and enable our performance

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Working with us

Our success relies on the expertise and commitment of a wide range of staff, volunteers and associates

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