Apprenticeships are particularly important in today’s labour market as employers increasingly ask for job-specific skills and work experience. The business case for employers to invest in apprenticeships is clear and policymakers have committed substantial public funding to this.

This report, Employee Outlook: focus on apprenticeships, explores parents' views of apprenticeships and highlights the importance of parents' understanding to the value and potential for apprenticeships to be regarded as an alternative to university.

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