Understand how to create and implement a learning and development strategy to support organisational success
Learning and development incurs direct and indirect costs for employers; the costing and benchmarking process seeks to calculate these costs, comparing and ranking the different metrics associated with learning and training provision. Benchmarking, in the case of learning and development, involves comparisons and rankings of measures associated with learning and training provision.
The factsheet examines the relationship between costing and benchmarking and learning and development, looking at the value of learning and development; the challenges of measuring informal learning; and the reasons for costing and benchmarking learning and training, including the specific objectives involved. It provides guidance on how to cost learning and development activities (whether provided externally or internally), focusing especially on the latter, which involves development and delivery costs. The factsheet looks at informal learning interventions and the costs of learners’ time, providing information on how to benchmark learning and development activities and concluding with a brief discussion on the strengths and weaknesses of benchmarking.
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Calculating and benchmarking the cost of learning and training activities is not always a complex process – indeed, it’s relatively straightforward to measure the costs involved in the participation of delegates on external training courses. However, when informal, learner-focused techniques such as on-the-job training or coaching are factored in, information may be less easy to capture. In addition to cost measurement, it’s also important to record the benefits and returns on expectations so that learning professionals can evaluate and illustrate the effectiveness of their activities in supporting business objectives.
However, the nature of information is changing. The era of ‘big data’ means there’s more information out there to make sense of. It’s important to stress that each organisation has its own unique set up and history, which makes comparing learning spend with other organisations, even in the same sector, a challenge. On the surface it may appear that a comparison is like for like, but this may not always be the case.
What are costing and benchmarking in relation to learning and development?
What is costing learning and development?
Costing learning and development (L&D) is based on a calculation of the direct financial costs incurred (for example, course fees or producing course content), sometimes together with an assessment or estimate of the indirect costs involved (such as management time spent on coaching or mentoring, or employee time participating in learning or training).
What is benchmarking learning and development?
Benchmarking L&D involves comparisons and rankings of various measures, or metrics, associated with learning and training provision - typically including the financial costs incurred but also other measurable aspects (such as learning days per employee each year or the benefits/outputs gained as a result of learning interventions). Towards Maturity, CIPDs strategic research partner, specialise in benchmarking learning and development via research across the industry.
The value of learning and development
The development of talent and skills is essential for organisational success. Together with any costing exercise, it is important to ensure that learning interventions are aligned with strategic business objectives, and are evaluated accordingly.
Challenges of measuring informal learning
One consequence of changing business and learning delivery models has been a shift in focus from training to learning, from formal to informal, and the wider understanding of those terms to include social and digital learning. With these various forms of learning comes challenges around cost, benchmarking, measurement and progress, as it is often more difficult to measure or estimate these costs using traditional key performance indicators or methodologies.
Reasons for costing and benchmarking learning and training
Clearly, however, there are direct and indirect financial costs involved in all forms of learning activity - hence the need to assess expenditure on learning and development activities, or to benchmark the level of that spend (and other indicators) internally or externally.
Costing and benchmarking L&D activity may be undertaken for a range of specific objectives including:
- preparing learning plans and budgets
- making difficult decisions on priorities when budgets are tight
- conducting an assessment of whether a particular learning intervention provides value for money
- making decisions about whether to outsource or buy in coaching, learning or content services, or provide them in-house
- comparing the costs of achieving the same outcomes via different methods
- calculating the return on investment on specific learning and development interventions
- communicating the value and benefits of this investment to managers and to employees
- making decisions about whether to invest in new learning technologies
- providing evidence to support a move away from courses towards curated resources for learning.
How to cost learning and development activities
While a wide range of definitions and interpretations exist around learning and training interventions, one key distinction in respect of costing is whether provision is external or internal:
external provision – where training is supplied by an out-of-house provider at a geographically separate location to the organisation and is generally attended by participants from a range of employing organisations or where learning content is provided by an external digital provider (sometimes called ‘open programmes’).
internal provision – where dedicated training or learning is provided solely for the benefit of the organisation’s own employees, often at an on-site location, although the provider may either be in-house (for example, the specialist in-house training function or a group of senior managers engaged in mentoring) or an external consultant or organisation, and additionally digital learning content provided by in house production teams.
Where an organisation sends individuals on an external training course, this is relatively easy to cost as there will be a cost/person charged for the course plus any associated travel, accommodation and subsistence costs. Similarly when digital content is created or provided externally, the costs are clearly per project or per licence/user
Costing tends to be rather more complex in the case of internal provisions, with a number of factors to be considered.
These one-off costs include:
- designing the best methods to meet learning objectives
- designing materials, pre-course material and handouts
- curating content, including hosting costs
- preparing evaluation tools.
If external consultants are used, the costs are easily identified from their fee. However, sometimes internal teams of learning professionals and specialist managers design the programmes and in these cases it is important that the development costs are fully recorded by noting all the time spent on design.
The internal route is often assumed to be the low-cost option, although a clear cost analysis is needed as consultants may in certain circumstances be more cost-effective because of their experience in development work, their existing portfolios, speed of production, availability and contacts.
The cost of a pilot course may be considered as a development cost, although if it is successful the organisation has the benefit of one group of trained delegates.
The costs of delivering a developed course are compiled per programme, and include (for a blended learning example):
- Costs of facilitator(s) - these may be consultant fees or the costs of using internal training staff.
- Venue costs - charges from a hotel or training centre or may involve assessing the costs for using internal facilities:
- training rooms
- accommodation, if relevant
- Costs of printing all learning materials and handouts, plus costs of any takeaways such as USB memory sticks.
- Hosting costs for a platform for online content, forums or community, plus costs and time to facilitate an online learning community.
- Administrative costs involved with making the arrangements for the programme and the delegates.
Informal learning interventions
Providing informal learning also gives rise to costs. For example, running an in-house coaching programme with line managers can incur significant costs including:
- initial coaching programmes for managers coaches to learn how to coach
- time of managers during sessions
- providing supervision to the manager coaches.
E-learning and other technology-based learning
E-learning is often introduced for cost saving purposes, although it can be a false economy if the learning is not effective. Additionally, it is necessary to calculate the initial cost of buying or designing any technology-based learning, plus the cost of maintaining content and facilities.
It’s also essential to measure the take up of such provision to ensure that the costs are being spread over actual learners rather than the predicted take up. The 2017 Towards Maturity benchmark report discusses the impact of technology on learning. They quote the link with performance increase and technology enabled learning.
Costs of learners’ time
Regardless of whether learning is internal or external, formal or informal, there are costs associated with delegates' time away from work. It may be straightforward to identify the costs if temporary staff are brought in or if overtime payments are made. While it is less easy to calculate the cost of losing employees’ time on day-to-day work duties, these costs are usually estimated as:
Cost/day = (salary ÷ number of working days) + overheads. 'Working days' is often taken as 228 per year.
As a common rule of thumb, overheads are often calculated as between 30% and 50% of salary costs. In some organisations a loss of profit is included, but this makes a more complex calculation.
The cost of delegates' time away from work will not usually enter into any calculations for comparing different types of training intervention (unless the options are of different durations), but they need to form part of any assessment of the overall cost of a learning or training event. In addition, the increased productivity for that employee as a result of taking time out for learning could also be factored in to overall cost/benefit analysis, which needs to also include employee engagement feel good factors as a result of feeling more equipped and competent.
As learning moves to become an everyday event with knowledge sharing, informal and regular short learning interventions, for example podcasts or ‘lunch and learn’ sessions, any calculations need to reflect this. ‘Bite size’ learning which employees can undertake when needed means workflow is not interrupted so productivity levels remain, and the cost of learning is included as part of their day job.
Benchmarking learning and development activities
A benchmark can be defined as a point of reference or comparison, a standard or criterion. In HR terms benchmarking is about comparing the costs and benefits of activities against data obtained from inside or outside the organisation - internal or external benchmarking.
Undertaking a benchmarking exercise on training activity and spend can sharpen the focus of an organisation’s L&D effort by highlighting areas where resources are deployed cost-effectively and to the greatest business benefit.
What sort of information?
Using a range of measures, notably the costs, incidence/nature and business benefits of L&D, enables comparisons across different organisations or within parts of the same organisation.
For example, data covering the following areas can be collected:
- What is the L&D budget (per employee)?
- What is the actual spend (per employee)?
- Costs of different types of activity
However there is a growing debate on the relevance of the value of this type of data used in isolation as it doesn’t in itself signify any impact on performance.
- How many employees attend training or engage with other L&D initiatives?
- What is the content of the activity (management/inter-personal skills training, technical, health and safety etc)?
- The number of L&D staff employed compared to the organisation as a whole
- Which learning methods are used?
- Business benefits
- Impact on business metrics, such as profit, sales, or productivity?
- Returns on investment and returns on expectation.
More information on the importance of using metrics to measure business impact can be found through our Valuing your Talent research and engagement programme and within the Towards Maturity benchmark series.
For internal benchmarking, metrics can be compared across operating units of the business to assess the value and overall contribution of learning to different units. The advent of 'big data' is enabling greater access to information, leading to more potential for internal analysis and insight. Find out more in our research report Talent analytics and big data.
Sources of information for external benchmarking
Some organisations participate in sector-specific initiatives where there is an agreement between participants to collect data using agreed definitions and to share results on a confidential basis. CIPD’s relationship with Towards Maturity is one example of this.
In addition, there are a number of sources of published data. Our report The future of technology and learning survey report provides data on current and emerging digital and learning trends and critical considerations for learning and development practitioners in the changing learning landscape. It provides figures for:
- The proportion of budget dedicated to learning technology (18% in 2016).
- The proportion of formal learning that is digitally enabled (26% in 2016).
- Planned and current uptake of digital tools, highlighting collaborative and mobile learning as key emerging tools.
A number of government publications also provide figures on the proportion of employers that offer training to their employees, the overall cost of training and how they use government or other providers of training and qualifications. Examples include the UK Employers Skills Survey and the Workplace Employment Relations Study (WERS).
The Towards Maturity report Unlocking potential gives L&D professionals a measure of the maturity of their L&D provision in comparison to ‘top learning organisations’.
The American Society for Training & Development's (ASTD) WLP scorecard gives a US viewpoint.
Strengths and weaknesses of benchmarking
It’s important to be careful in how terms are used when using external benchmarking tools. For example, ‘costs of training’ measures often tend to report on readily available information rather than more difficult-to-measure aspects such as the costs of employee time. Figures on the incidence or extent of L&D may also take a very narrow definition, and often only cover off-the job training, ignoring less formal methods, such as coaching or use of social networks. It’s important to factor in real costs and also factor in costs of benefits.
Books and reports
HOGARTH, T., GAMBIN, L. and WINTERBOTHAM, M.(2012) Employer investment in apprenticeships and workplace learning: the fifth Net Benefits of Training to Employers study. Research paper. London: Department for Business Innovation and Skills.
PHILLIPS, P.P. (2002) Understanding the basics of return on investment in training: assessing the tangible and intangible benefits. London: Kogan Page.
TALBOT, J. (2011) Training in organisations: a cost-benefit analysis. Farnham: Gower
Visit the CIPD and Kogan Page Bookshop to see all our priced publications currently in print.
MILLER, L. (2014) 2014 State of the Industry report: spending on employee training remains a priority. T+D. Vol 68, No 11, November. pp30-35.
ROSSETT, A. (2010) Metrics matters. T+D. Vol.64, No.3, March. pp65-69.
WOLFF, C. (2012) Balancing cost and efficiency in learning and development budgets: the 2012 XpertHR survey. IRS Employment Review. 2 May. 8pp.
CIPD members can use our online journals to find articles from over 300 journal titles relevant to HR.
Members and People Management subscribers can see articles on the People Management website.
This factsheet was last updated by David Hayden.
David Hayden: CIPD Trainer/Consultant
David is an L&D Consultant in the CIPD’s L&D Content Team. He leads on the design and delivery of a number of L&D focused products as well as keeping his practice up to date by facilitating events for a range of clients. David began his L&D career after taking responsibility for three Youth Trainees back in 1988 as an Operations Manager, and has since gone on to work in, and headed up, a number of corporate L&D teams and HR functions in distribution, retail, financial and public sector organisations. He completed his Masters degree specialising in CPD and was Chair of our South Yorkshire Branch for two years from 2012 before joining as an employee in 2014. David also has a background in 'lean' and has worked as a Lean Engineer in a number of manufacturing and food organisations. Passionate about learning and exploiting all aspects of CPD, David’s style is participative and inclusive.
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