There seem to be some challenges around leaders being able to set a clear vision while communicating this effectively with their employees. In this video, Patrick Brione shares some key findings from the interviews conducted with leaders, and the focus groups conducted with their followers.
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Patrick Brione
CIPD: What is the qualitative aspect of the purposeful leadership study?       

Patrick Brione: For the qualitative part of the research we conducted interviews and focus groups across five organisations.   We interviewed 79 participants in total which included 46 individual interviews with leaders of the organisations and then 16 focus groups with groups of followers that were reporting to their leaders.

CIPD: What were the key conclusions for you from your conversations with leaders and followers?

Patrick Brione: Two of the particularly interesting findings that came out of the qualitative research were firstly around the importance of vision in these organisations, so having a clear and ethical vision that was set by the senior leaders in the organisation and then communicated down clearly and articulately to the people at the bottom of the organisation through the intermediate levels of management.  Having that done effectively was very important in building a strong and purposeful leadership culture within the organisation.  I think the second thing that was particularly interesting to note that was important was having a culture where people felt open and comfortable to challenge one another where they observed unethical behaviour and that can be both through challenging one another in person, where they see people doing something unethical and then confront them directly or through challenging things by reporting them through formal anonymised reporting or whistle-blowing processes. 

One of the case study organisations that we looked at in the qualitative research had some challenges with those but also generally demonstrated quite good practice in having both of those things and I think for all of them those were two key components in the success of those organisations in demonstrating purposeful leadership.  There are a lot more interesting findings in the report itself so you should click and read the full report to see more.