Provides 10 practical tips and guidance for designing and implementing an employer-supported volunteering programme
Employer-supported volunteering (ESV) gives employees the opportunity to volunteer during working hours. Organisations have an impact on the communities in which they operate and many employers have introduced different types of volunteering programmes for employees to support community organisations and charities with their time and skills.
This factsheet examines the benefits of ESV for employers, employees and the community itself, and looks at how to put ESV into practice by taking into account organisational, employee and community needs. Lastly, the factsheet explores contemporary critiques of employer-supported volunteering, as well as its proponents.
We believe ESV has the potential to deliver huge benefits to organisations. The Government’s commitment to introducing three volunteering days for employees in larger organisations means it’s important for employers to take action. It’s likely that ESV will continue to move up the policy and business agenda and there’s overwhelming evidence to show that volunteering has a beneficial impact on our economy, wider society and the individual recipients and volunteers.
Successful ESV programmes bring mutual benefits and are of value to all parties involved. The recipients, whether charities, public sector bodies or community groups, gain skills, advice and expertise whilst employees gain skills development opportunities and a sense of giving back. In return, employers enhance their brand and reputation with their employees and wider society, but most importantly can integrate ESV as a key part of their learning and development strategies.
We want the advantages of ESV to be recognised and properly integrated into HR and people development so these benefits are fully realised. And the CIPD will work with its members and the voluntary sector to represent their views and establish what it can do to help organisations make progress to maximise the benefits of ESV.
What is employer-supported volunteering?
Employer-supported volunteering (ESV) is where organisations provide employees with the opportunity to volunteer during working hours. The National Council for Voluntary Organisations (NCVO) defines ESV as time off for individual volunteering or in a programme developed by the employer such as a team challenge event or an ongoing arrangement with a community partner.
Organisations have an impact on the communities in which they operate and well-managed ESV programmes often fit in within an organisation's corporate responsibility (CR) strategy. Such programmes can help form a bridge between companies, their employees and the wider community.
Types of volunteering opportunities
Individuals have different interests and motivations for volunteering and will be attracted to different types of volunteering activities. A good ESV programme focuses on employers giving individuals time off to pursue volunteering opportunities during work time and might also include partnering with the right community and voluntary sector organisations, to provide employees of all levels the opportunity to volunteer and contribute to social change. Employees may choose to use their volunteer time to support charities or causes of their own choice. Volunteering opportunities can be either short or long term.
One-off or short-term volunteering opportunities
These are sometimes also referred to as ‘micro volunteering’. They usually involve short and specific tasks that are easy to start and complete. Micro volunteering is ideal for individuals who have busy and ever changing workloads, or who want to get a sense of what it’s like to volunteer without signing up to a big commitment. Many such short-term volunteering opportunities are available ranging from individual to team building activities. Examples include delivering a careers talk in schools, running a CV or interview skills workshop, of even team challenge days such as river and park cleaning.
Employers may choose to allow staff time off to get involved in these sorts of opportunities or they may also facilitate these activities, working with various organisations in the voluntary or community sector. While this type of volunteering activity might work well for some organisations, it’s not suitable for all organisations, and often charities are looking to recruit volunteers on a longer-term basis.
Longer-term volunteering opportunities
Longer-term volunteering opportunities allow employees to make a sustainable commitment to support voluntary and community sector organisations by participating in initiatives which take place over longer periods. Examples include coaching and mentoring, working on community projects, or taking on positions of responsibility such as a sports coach, school governor or charity trustee.
This type of volunteering might also provide employers with the opportunity to create long term partnerships with community organisations to create unique volunteering opportunities that evolve over time. Longer-term opportunities also lend themselves better to skills-based volunteering, which uses the volunteer’s existing skills. Examples could include a finance professional helping a charity with their book-keeping or a HR professional mentoring a young jobseeker on job search skills such as through our Steps Ahead mentoring programme. Many people use their skills to sit on boards, for example as a charity trustee or school governor, especially where certain skills such as finance, HR, or strategy are highly sought after. Board-level volunteering can be a very rewarding experience - it’s tremendously satisfying to see how an individual’s efforts on the board can have an impact on the effectiveness of the organisation.
Why does employer-supported volunteering matter?
Volunteering has been high on the political agenda in recent years, and in the run up to the 2015 general election, the Prime Minister announced that employers with over 250 employees would be required to allow staff to take up to three paid volunteering days’ each year in addition to their annual leave entitlement. Whilst the exact detail of this policy is still to be confirmed, the Government have committed to introducing it by the end of this Parliament (May 2020). This has the potential to impact over half of the UK workforce, with huge implications for many UK employers, employees and the voluntary sector.
As well as this being a pressing policy issue, ESV is also important because of the potential benefits it can bring. Our research report On the brink of a game-changer explores how better collaboration between businesses and the voluntary sector is key to achieving successful ESV initiatives.
Benefits for employers
In Volunteering to learn: employee development through community action we explored the hidden benefits and longer term impact for businesses if they link volunteering to staff development. Some of the recognisable benefits for employers include the link between volunteering and employee development and the opportunity to engage with employees, whilst improving communication and understanding of the local community. In addition, employers can also build stronger teams, and improve staff morale whilst improving overall brand reputation and demonstrating a commitment to make a difference to society.
Benefits for employees
Volunteering gives employees the chance to build connections with their local communities and give back to society while working on issues they feel passionate about. They also gain the opportunity to develop key soft skills in areas such as coaching, leadership and organisational abilities. Further benefits have been found to include:
- improved communication
- increased confidence
- team working
- gaining an overall sense of fulfilment.
Benefits for the community
Community and voluntary sector organisations often have low budgets and value enthusiastic volunteers with specialist skills, expertise and knowledge. ESV programmes work well when employers and volunteers have an open, mutually beneficial and respectful relationship with the organisation they wish to support. It also helps when the organisations in the voluntary and community sector are clear about support they require, and don’t create a need for an activity unless it’s genuinely required, otherwise they will find they create more work for themselves.
Putting employer-supported volunteering into practice
Some key factors must be considered when embedding ESV into an organisation: the organisation, the needs of the community, and what employees can offer. We outline these below but there’s more in our Employer-supported volunteering guide which brings together practical tips from employers who’ve successfully embedded volunteering into their organisations.
Many organisations support causes that best align with their vision and values or their core business. This helps employees build a stronger connection with the community. Many organisations also recognise that employees have their own preferences and allow them to use their volunteering time to support a charity or community group of their own choice.
Employers must consider whether they will implement volunteering into employee learning and development plans, what they want their employees to gain from the volunteering experience, the number of paid days they will offer for volunteering and put a policy in place along with any terms and conditions to reflect this.
Organisations can explore the opportunities of working or partnering with a charity that best aligns with the organisations values. When partnering with a charity, a commitment to a two-way relationship must be made, setting and managing expectations at the very beginning, usually in a written contract. This allows businesses to create meaningful relationships without any misunderstanding.
What do employees feel passionate about?
Employers could consider undertaking an employee survey encouraging employees to share views on causes they feel passionate about. Some employees might be already engaged in volunteering so employers may have the opportunity to provide further support or build on existing relationships.
Critiques of employer-supported volunteering
Critiques of ESV argue that organisations are failing to make the most out of ESV because they lack understanding of how to make it work most effectively.
Charities and organisations can sometimes have mismatched expectations of volunteering activities. Many charities express the benefits gained from involving skilled volunteers, such as help writing strategies, producing campaigns and support from skilled tradesman to make renovations. However, some voluntary sector organisations find that individuals are less likely to volunteer in their professional capacity and are keen to work on unskilled tasks such as painting and gardening as it takes them away from their day-to-day role.
Our report with the NCVO On the brink of a game-changer highlights that through ESV schemes, charities will have the opportunity to partner and work with a higher number of organisations and volunteers. However, charities and organisations could face risks if they fail to collaborate. The report also found there was often a lack of understanding between charities and organisations about the support needed, benefits to be gained and the overall costs incurred. Similarly, some of the businesses reported that charities often overlooked the additional benefits of a one-off placement, including the potential for longer-term support from the organisation in the future.
Proponents of employer-supported volunteering
Adopting ESV has many benefits, not only connecting employers with their local communities but allowing individuals to ‘give back’ to society whilst providing employers with the opportunity to engage with and develop staff.
On the brink of a game-changer found that individuals were likely to work for an employer that encourages and promotes volunteering. Over 80% of those who took part in volunteering reported increased community awareness, 65% had increased communication skills, and 59% reported an increase in confidence. The 2012/13 community life survey From Big Society to the big organisation? The role of organisations in supporting employee volunteering found that the most commonly cited barrier to volunteering is ‘work commitments’, suggesting that more individuals would be likely to volunteer if the opportunity was provided directly by their employer.
Our Volunteering to learn report explores the links between volunteering and learning, with interviewees from case study organisations recognising a clear link between experiential learning and volunteering. Some organisations interviewed have specifically focused on producing communication tools which enable employees to understand how they can develop through volunteering. For example, National Grid have developed an online portal where employees can directly see how different volunteering opportunities link to skills and their own development.
Useful contacts and further reading
ROCHESTER, C., PAINE, A.E. and HOWLETT, S. (2010) Volunteering and society in the 21st century. London: Palgrave Macmillan.
AGOVINO, T. (2016) The giving generation. HR Magazine. September, pp37-44.
HILLIER, A. (2016) All quiet on the volunteering pledge. Third Sector. No 824, May. pp36-37.
RODELL, J.B., BREITSOHL, H., SCHRODER, M. and KEATING, D.J. (2016) Employee volunteering: a review and framework for future research. Journal of Management. Vol 42, No 1, January. pp55-84.
CIPD members can use our online journals to find articles from over 300 journal titles relevant to HR.
Members and People Management subscribers can see articles on the People Management website.
This factsheet was last updated by Fiona Scott.
Fiona Scott: Senior Community Investment Manager
Fiona joined the Community Investment team at CIPD in March 2017 and oversees a number of our volunteering programmes. Part of Fiona’s remit is to raise the profile of social action within the profession so that more people professionals give their time and skills to the community. She brings a wealth of corporate social responsibility experience from her nine years at professional services firm EY and charity EY Foundation, as well as her charity background in corporate fundraising.
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