Employee engagement is a distinct discipline in larger organisations. It touches on related areas like employer branding and internal communication. It also connects with employee relations. It’s about building connections between employees and their organisation. How do you get them to feel a sense of loyalty and pride in their work, to go the extra mile, to become ambassadors for the business?
You’ll need strong analytical skills, because before you can change attitudes they have to be quantified. You may be asked to develop surveys, run workshops and focus groups to gauge the mood of employees. You’ll need to be able to make connections and share insights with management colleagues. A business can only be successful on a sustainable basis if its people understand and buy into its objectives. Your analysis and advice will be vital here.
‘You have to understand the drivers of employee engagement – what is the unique DNA that sets you apart? It’s easy to dismiss the management information that can give you real and unique insight. Whilst you don’t want analysis paralysis, you do want deep and meaningful insight and you use this to create a compelling vision for your employees.’
Gill Hill, Senior Manager, Leadership and Development, Nationwide