Focusing on Age Inclusive Recruitment
CIPD Voice: Issue 31
- Put age into Equality, Diversity and Inclusion – ensuring that age as a protected characteristic is taken into consideration in ED&I policies
- Know your numbers – regularly collecting and scrutinising age data from the recruitment process
- Advertise without age bias– emphasising employer benefits that might appeal to older workers, and ensuring that the wording of job ads isn’t age-biased
- Check your process – structuring the interview process using multiple decision-makers and pre-defined questions
- Build awareness and confidence – ensuring that staff are aware of how best to reduce bias and avoid discrimination.

Claire McCartney: Senior Policy Adviser, Resourcing and Inclusion
Claire is the Resourcing and Inclusion Policy Adviser at the CIPD. For the last two years she has been running her own research and consultancy organisation.
Claire specialises in the areas of diversity & inclusion, flexible working, resourcing and talent management. She has also conducted research into meaning and trust at work, age diversity, workplace carers and enterprise and has worked on a number of international projects. She is the author of several reports and articles and regularly presents at seminars and conferences.
Prior to her roles at the CIPD, Claire was Principal Researcher at Roffey Park where she conducted research projects into a variety of topics including Roffey Park’s annual Management Agenda survey, work-life balance, flexible working, employee volunteering, talent management, and diversity. Claire has also worked with a range of clients on tailored research needs.