Employee communication is an essential part of business and the HR function. Effective internal communication is important for developing trust within an organisation and is shown to have significant impact on employee engagement, organisational culture and, ultimately, productivity. Yet CIPD research suggests that many employees feel they receive limited or very little information. To be successful, communication needs management support, a clear strategy and evaluation.
This factsheet explores the role internal communication plays in developing engaged employees, achieving organisational objectives and supporting business strategy and change. It examines the components of an effective communication strategy, including the role of line managers, social media and two-way or multi-directional dialogue. Finally, it takes a closer look at planning and tailoring communications as well as roles and responsibilities in an effective communications strategy.