A SWOT analysis is a planning tool which seeks to identify the strengths, weaknesses, opportunities and threats involved in a project or business. It's a model for matching an organisation's goals, programmes and capacities to the social environment in which it operates. The factsheet examines the four elements of a SWOT analysis and the process of conducting an analysis of this nature.

The factsheet also provides tips for conducting a SWOT analysis, such as getting other people involved to gain multiple perspectives and exploiting any expertise and resources already available within the organisation. The factsheet concludes by looking at the particular scenarios when a SWOT analysis is most appropriate, as well as the advantages and disadvantages of a SWOT analysis.

CIPD viewpoint

What is SWOT analysis?

The SWOT model

The SWOT process

Advantages and disadvantages of using SWOT analysis

Useful contacts and further reading

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