In a Nutshell: Issue 107  

The authors of this research claim that year of birth is a wholly inadequate basis for predicting attitudes and shaping HR practices. They make a convincing case that currently, the discussion of generations is simplistic and sloppy. Greater nuance and clarity is imperative, and we must stop conflating generations with age and culture.

Jonny Gifford

Reviewed by:

Jonny Gifford, Senior Adviser for Organisational Behaviour

Jonny has been conducting applied research into employment and people management for a number of years, with previous roles at the Institute for Employment Studies and Roffey Park Institute. Current interests include job quality and behavioural science insights into performance management and other areas of HR. Jonny runs the CIPD Applied Research Conference and actively promotes evidence-based practice, including through systematic reviewing and running randomised trials.

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