In a Nutshell: Issue 109  


This study revealed that a lack of human involvement in the interview process can influence candidates’ perception of the employer brand. It offers practical considerations to help employers strike the right balance between the objectivity AI offers and the level of human interaction candidates want and expect.

Reviewed by:

Hayfa Mohdzaini, Senior Research Adviser

Hayfa joined in 2020 as the CIPD's Senior Research Adviser in Data, Technology and AI. She started her career in the private sector working in IT and then HR, and has been writing for the HR community since 2012. Previously she worked for another membership organisation (UCEA) where she expanded the range of pay and workforce benchmarking data available to the higher education HR community. Hayfa has degrees in computer science and human resources from University of York and University of Warwick respectively.

She is interested in how the people profession can contribute to good work through technology.

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